Monday, December 23, 2013

David Beckham signs deal to plug casinos in China and Singapore

12:29 PM  Koomhoo  No comments

  • Ex-footballer will front campaigns for properties in Macau and Singapore

  • Sands hopes it will draw custom from mainland China where casinos are illegal

By

Simon Tomlinson



PUBLISHED:


07:53 EST, 23 December 2013


|
UPDATED:


14:47 EST, 23 December 2013



Retired football star and sometime underwear model David Beckham has signed on to help promote Las Vegas Sands’ properties in Singapore and the Chinese gambling enclave of Macau.


Sands said in a statement that it hopes to cash in on Beckham’s popularity in the region.


The Las Vegas-based company is the largest casino operator in Macau, the centre of the modern-day gambling world.


The deal may help Sands win attention in mainland China, where casinos are illegal and casino advertising is also banned. Soccer is hugely popular in China.


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Star attraction: David Beckham (pictured at the Marina Bay Sands in June) has agreed to promote the Las Vegas company’s properties in Singapore and the Chinese gambling enclave of Macau



As part of a new partnership, the star will be working with the Macau incarnation of The Venetian and Marina Bay Sands in Singapore, two of Asia’s highest profile hotels.


Beckham appears to have started his new gig already.


In November, he posed for photographs with 100 local children at the Venetian Macau and gave an hour-long interview.


The children were selected with the help of several local community groups, including the Macau Special Olympics and the Association of Rehabilitation of Drug Abusers of Macau.


872de article 2514287 19AD1AC500000578 697 634x411 Football star David Beckham will promote casinos in Singapore, China

Big hitter: The Marina Bay Sands resort in Singapore cost £4bn to build and opened in 2010


bf943 article 2514287 19AD1BD500000578 981 634x286 Football star David Beckham will promote casinos in Singapore, China

Largest casino in the world: The Venetian Macao is a luxury hotel resort owned by Las Vegas Sands


Details about what the partnership will look like over the long term are scarce. Sands said it will use the Beckham brand in dining and retail options at its hotels.


Michael Leven, Sands’ president and chief operating officer, said in a statement that the Beckham brand will help Sands ‘as we aggressively explore opportunities to further expand our presence in Asia.’


Tourism to Macau, a former Portuguese colony turned administrative region of China, has boomed mainly thanks to the gaming industry.


Its 35 gaming houses are the only places where Chinese nationals are allowed to gamble in casinos, and revenues are soaring. Macau gambling profits are expected to be seven times those of Las Vegas this year.


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Frenzy: Beckham is swamped by fans in Shanghai in June. Sands said it hopes to cash in on Beckham’s popularity in the region



However, China’s central government is calling for Macau to attract more tourists, not just hardcore gamblers, and hosting sports events is a direct way of doing this.


Over the summer, Beckham staged a similar event in Singapore, meeting about 60 kids at a Sands resort there.


The Marina Bay Sands resort opened in 2010 to great fanfare.


The enormous hotel, which dominates the Singapore skyline, has 2,560 rooms and suites, a fleet of celebrity chef restaurants, shopping areas, theatres, a museum, a casino and a crystal pavilion.


Sands owns four booming casinos in Macau. The Venetian Macau is the largest casino in the world.






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Comments (26)


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The comments below have been moderated in advance.




Chris,


Hackney, United Kingdom,


4 hours ago


What’s a casino Vicktorwia? oh never mind they want to give me money.




null,


4 hours ago


I wish this guy would just go away.




Fred G,


London, United Kingdom,


4 hours ago


He is increasing his popularity, any businessman (which he is) would grab at the opportunity, look at John D Rockefeller he was on top of the world and still kept expanding




Someone-who-cares,


London, United Kingdom,


4 hours ago


Where are his morals? Endorsing gambling through which many lives are ruined is selfish and shows the utter greed of this man.




pete,


Middlesex – England ,


4 hours ago


This guy uses fame and charity to promote his own agenda which is greed.Don’t know who is worse him or Blair.




Nigedog,


Norfolk, United Kingdom,


4 hours ago


Disappointing – I always thought he showed higher moral sense than that. Now he is taken over with fame and money to the greed level.




Fred,


Aberdeenshire, United Kingdom,


4 hours ago


Well – there goes his knighthood – or does it – that might depend if some of Cameron’s “friends” are going to make big money out of the deal.




Steve,


West Mids,


4 hours ago


You can guarantee that where there is a few quid going then Beckham and his missus will be dipping their fingers. These two are obsessed with money. For Gods sake, havent they got enough???




Jiohn Germanq,


Reading,


4 hours ago


I wish he’s just B off and stay there. I’m sick off the man and his pouty wife.




bph1964,


glasgow,


4 hours ago


Beckham would promote anything as long as the price was right. A truly despicable family, who know the cost of everything but the value of nothing.



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David Beckham signs deal to plug casinos in China and Singapore

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