Coca-Cola Singapore has inked a four-year branding partnership with the ArtScience Museum at the Marina Bay Sands (MBS) integrated resort.
The partnership between these two easily recognisable brands will start from 2014 and run till end of 2017.
“We see tremendous synergies as both brands are drivers of innovation in our respective leagues,” says Maunik Thacker, MBS’ senior vice president for marketing.
“The Coca-Cola brand is synonymous with happiness and we are pleased to partner Marina Bay Sands, an iconic destination that creates magical memories for both Singaporeans and tourists alike,” says Amit Oberoi, CEO of Coca-Cola Singapore Beverages. Financial terms of this partnership were not disclosed.
Coca-Cola signs 4-year branding deal with ArtScience Museum
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