Spikes Asia Announces 2013 Winners

Singapore, Sept 17, 2013 – (ACN Newswire) – Tonight has seen the hotly anticipated Spikes Asia Awards Ceremony take place at the Grand Theatre, Marina Bay Sands. Over 1000 delegates attended to be the first to hear this year’s winners and celebrate the best of creativity in communications from across Asia Pacific.

Ten juries have been working in Singapore to choose 401 deserving winners from an initial 4,832 entries. The 2013 awards have been given as follows:

- Branded Content Entertainment – 24 winners: 1 Grand Prix, 4 Gold, 13 Silver, 6 Bronze
– Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains

- Creative Effectiveness – 5 winners: 1 Grand Prix, 4 Creative Effectiveness Spikes
– Grand Prix: 303Lowe Perth, Australia, ‘The 2012 IKEA Catalogue – A Roommate Worth Having’, IKEA Western Australia and South Australia

- Design – 27 winners: 1 Grand Prix, 8 Gold, 3 Silver, 15 Bronze
– Grand Prix: McCann Worldgroup India, Mumbai, ‘Keys Are Hard to Find’, ATSS

- Digital – 30 winners: 1 Grand Prix, 3 Gold, 6 Silver, 20 Bronze
– Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains

- Direct – 26 winners: 1 Grand Prix, 6 Gold, 7 Silver, 12 Bronze
– Grand Prix: DDB DM9JaymeSyfu/Digit Makati City, The Philippines, ‘TXTBKS’, Smart Communications

- Film – 24 winners: 1 Grand Prix, 3 Gold, 8 Silver, 12 Bronze
– Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains

- Film Craft – 36 winners: 1 Grand Prix, 7 Gold, 11 Silver, 17 Bronze
– Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains

- Integrated – 8 winners: 1 Grand Prix, 3 Gold, 1 Silver, 3 Bronze
– Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains

- Media – 49 winners: 1 Grand Prix, 8 Gold, 22 Silver, 18 Bronze
– Grand Prix: WHYBIN/TBWA Auckland, New Zealand, ‘Middle-Earth Passport Stamp’, Tourism New Zealand

- Mobile – 12 winners: 1 Grand Prix, 2 Gold, 1 Silver, 8 Bronze
– Grand Prix: DDB DM9JaymeSyfu/Digit Makati City, The Philippines, ‘TXTBKS’, Smart Communication

- Outdoor = 44 winners: 1 Grand Prix, 7 Gold, 15 Silver, 21 Bronze
– Grand Prix: Cheil Worldwide Seoul, South Korea, ‘Bridge of Life’, Samsung Life Insurance

- PR – 30 winners: 1 Grand Prix, 11 Gold, 10 Silver, 8 Bronze
– Grand Prix: Draftfcb New Zealand, Auckland, ‘Driving Dogs’, Mini / SPCA New Zealand

- Print – 25 winners: 4 Gold, 13 Silver, 8 Bronze
– No Grand Prix Awarded

= Print Poster Craft – 19 winners: 3 Gold, 4 Silver, 12 Bronze
– No Grand Prix Awarded

= Promo Activation – 29 winners: 1 Grand Prix, 4 Gold, 13 Silver, 11 Bronze
– Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains

- Radio – 13 winners: 1 Grand Prix, 5 Gold, 2 Silver, 5 Bronze
– Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains

The Network of the Year trophy was presented to McCann Worldgroup, with BBDO coming second followed by DDB in third.

McCann Melbourne were honoured with the Agency of the Year. Runners up were Dentsu, Tokyo coming in second place and DDB Group New Zealand, Auckland, in third.

The Independent Agency of the Year was taken by Party, Tokyo and Reactive Media, Sydney and Tokyu Agency, Tokyo, were second and third respectively.

The Spikes Palm award, given to the best Production Company, was awarded to Exit Films, Melbourne. Finch, Sydney came in second and Revolver, Sydney third.

The Media Agency of the Year trophy was given to Open, Auckland with UM, Sydney taking second place and in third, OMD China, Shanghai.

During the awards Metro, Melbournes transport system, were presented with the prestigious Advertiser of the Year Award in recognition of a record number of wins at international awards for its public service announcement ‘Dumb Ways to Die’ campaign. The award was received onstage by Leah Waymark, General Manager Corporate Relations at Metro Melbourne.

Also announced at the awards were the winners of the Young Creative Competitions. Korea took the gold medal in the Young Spikes Media Competition whilst the team from Sri Lanka took gold in the Young Spikes Integrated Competition.

For the first time a Student Creative Award was also awarded, this was a pre-festival competition that asked entrants to complete an original poster to fit a brief set by UNICEF. The entries were judged by industry leaders and Jun Hong Tan from the National University of Singapore was chosen as the winner.

Delegates were able to celebrate their achievements and the end of an action packed Spikes Asia at the After Party, which was sponsored by Leo Burnett and held at Avalon Nightclub.

Full details of all the winners, as well as photos and videos from the event, will be available to view on the website atwww.spikes.asia.

About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising, takes place at Suntec City, Singapore, 15-17 September 2013. Building on the illustrious Spikes Asia Awards, the Spikes Asia Festival is a collaboration between Cannes Lions and Haymarket. The Festival provides the region’s growing creative communications industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.

The Festival offers an engaging programme of seminars and workshops focusing on creativity and learning. In addition, there are exhibitions of creative work from Asia, evening networking events and the exciting Spikes Asia Awards Ceremony which celebrates and rewards creative excellence in communications.

The Spikes Asia Awards are the region’s oldest and most prestigious awards for creative advertising. They reward the best entries in Film, Print, Outdoor, Radio, Digital, Direct, Promo Activation, Media, Design, Film Craft, Print Poster Craft, Integrated, Mobile and PR. For more infomation, please visitwww.spikes.asia.

Follow Spikes Asia on:

Twitter | Facebook | YouTube | LinkedIn | Google+

Contact:

Amanda Benfell, Head of PR Press 
Spikes Asia Festival of Creativity
Tel: +44-20-3033 4000
amandab@lionsfestivals.com 
www.spikes.asia

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Spikes Asia Announces 2013 Winners

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