Monday, October 14, 2013

Tiger Street Football ready to roar in Lion City

Set be held at Event Plaza@Marina Bay Sands, Tiger Street Football Singapore is set to thrill local football fans with a showcase of the best street football action from local and international teams. Presented by internationally acclaimed Tiger Beer and organised in partnership with FOX International Channels and SPORTFIVE Asia, the highly anticipated tournament aims to elevate the level of play and passion for football on the streets of Singapore.


This year, the tournament will see legendary Italian superstar Fabio Cannavaro coming on-board as the official Tournament Ambassador. Cannavaro led Italy to its first World Cup in 24 years and won the prestigious FIFA World Player of the Year and Ballon d’Or in 2006. Having played for the likes of Juventus, Inter Milan and Real Madrid, Cannavaro has travelled to Cambodia, Australia, Malaysia, Mongolia and China as the tournament ambassador for Tiger Street Football 2013.


“Since the inaugural Tiger Street Football tournament in 2011, Singaporeans have clearly shown their passion for street football through an overwhelming support for local teams who battled their hearts out for the opportunity and honour to represent the nation on a regional level,” said Mr Rene de Monchy, Head of Marketing, Asia Pacific Breweries Singapore.


“We are very excited to be hosting this year’s tournament at Marina Bay Sands against the backdrop of the amazing Singapore city skyline as it takes our commitment to bringing a unique flavour of the best ‘live’ street football action to a whole new level.”


Tiger Street Football’s brand of intense and innovative non-stop action will be on full display through the competition’s fast-paced six-minute halves in a unique oval caged, hard-court pitch with no side-lines. The dynamic, five-a-side game play will provide a refreshing platform for players to showcase their talent, while developing their skills in competitive street football.


Managing Director of SPORTFIVE Asia Braden Clarke said: “We are pleased to extend our partnership with Tiger Beer through the third edition of Tiger Street Football. It is heartening to see how the tournament has resonated with fans in Singapore and we intend to use our expertise to bring Tiger Beer’s vibrant brand image alive on-ground while further leveraging FOX International Channels’ expanded broadcast network offerings to bring this marquee event to an even wider audience across the region.”


The tournament in Singapore will feature 32 local teams battling it out in the National Finals on Friday, October 18, for cash prizes of US$3,000 and US$1,500 awarded to the first and second placed teams respectively. The champions of Friday’s competition will automatically qualify for the Grand Finals to be held in Ho Chi Minh City, Vietnam on November 9.


The top two local teams from the National Finals will also get the opportunity to play against international teams from Italy, Germany, Malaysia and Vietnam on Saturday, October 19 for a chance to win additional cash prizes of US$5,000, US$2,500 and US$1,000 for first, second and third place respectively.


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For the first time in Tiger Street Football Singapore, fans can win a once-in-a-lifetime opportunity to play alongside the tournament ambassador, Fabio Cannavaro, at the National Finals on October 18.


To qualify, fans above the age of 18 had to send a photo of themselves performing a football skill to Tiger Beer.


Selected by Fabio Cannavaro, the images will go through a voting process on Tiger Beer’s Facebook page where the submission with the most “likes” and “shares” will don on the same jersey as the World Cup winner and play alongside Fabio.


During the tournament, spectators will be treated to a host of activities, including special dance routines by the Tiger Cage Girls and freestyle football performances by four-time world record holder, Laura Biondo.


There will also be exquisite live performances from two off-the-beat bands in the form of Popbottles and Dreamraven. They will be taking to the stage at the Beer Garden on October 18 and 19 respectively and will enunciate tunes from pop-rock-clubbing music of today, catchy classics of yesterday and evergreen rock songs.


Fans will also be able to meet Fabio Cannavaro up-close and personal through two meet-and-greet sessions on October 17 and 18 which will be hosted at the tournament’s Beer Garden.


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Tiger Street Football Singapore is the sixth stop of the tournament. This year’s tournament has seen an increase in the level of participation in the region due to the introduction of three additional stops in Cambodia, Australia and Mongolia. The tournament was also featured in Malaysia and China prior to the Singapore leg. At the Grand Finals in Vietnam, the top team from each local leg will not only vie to win attractive cash prizes but a chance to be the Tiger Street Football Champion and win the coveted top prize of US$30,000.


For more information, log on to www.TigerStreetFootball.com find them on Facebook here.




Tiger Street Football ready to roar in Lion City

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