FAR East Hospitality’s (FEH) Peranakan-themed Village Hotel Katong is ready to open its doors tomorrow, with a mission to deliver a taste of Singapore culture as the flagship property of the Village brand.
CEO Arthur Kiong said: “The Peranakan culture is unique to the South-east Asia region and synonymous with the Katong precinct (where the property is located), and is one that fascinates both locals and travellers. There is so much more to Singapore than the usual same old Orchard Road. We know that the Singapore Tourism Board’s strategy now is to promote the neighbourhood precincts and we are the answer to this strategy.”
To reflect the colourful Peranakan heritage of the surrounding Katong and Joo Chiat district in Singapore, all rooms in the 229-key hotel don vibrant Peranakan-inspired motifs, paintings and carpets.
To literally provide guests a local flavour, Kiong added that the hotel’s Katong Kitchen whips up an array of dishes reflective of the district – including Nonya and local fare like chap chye (mixed vegetables) and Katong laksa (spicy noodle soup).
Village Hotel Katong is a 10-minute drive to Singapore Expo and a 15-minute drive from Singapore Changi Airport. Kiong said he expects the the bulk of guests to come from corporates, due to the hotel’s location.
“We are targeting about 40 per cent business travellers, 35 per cent FITs and perhaps 10 per cent local Singaporeans for staycations,” he commented, adding that FEH aims to attract travellers on the Kangaroo Route who will “probably stay in Singapore for one or two days, and (the hotel’s) close proximity to the airport will be useful”.
Kiong predicts that FEH’s Village concept will appeal especially to the Australians and Japanese who enjoy such “unique cultural concepts”.
The hotel has five meeting rooms, the largest of which can seat 150 in theatre style. Other hotel amenities include complimentary Wi-Fi access, airport shuttle service, cable TV, swimming pool and gym.
Village Hotel Katong delivers an authentic Singapore experience
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