Monday, September 9, 2013

Tourism Malaysia Boosts Awareness Of VMY 2014 In Singapore

Tengku Noor Shamsiah Tengku Abdullah


SINGAPORE, Sept 9 (Bernama) — With the celebration of Visit Malaysia Year (VMY) 2014 just around the corner, Tourism Malaysia organised a special Travel Seminar and Business session in Singapore today to boost awareness of VMY 2014 among travel trade members and media in the country.



The one-day programme at the Four Seasons Hotel provided a platform for invited travel trade members in Singapore to network with Malaysian hotel and tourism product owners, in an effort to encourage greater cooperation and formation of more tourism products and tour packages, particularly during VMY 2014.



The programme kicked off with a travel mart with members of the Malaysian delegation and their Singapore counterparts engaging in a table top session.



Earlier, they listened to a briefing on VMY 2014 and a presentation by the Asean Tourism Association (ASEANTA) on the Asean Tourism Forum (ATF), which Malaysia is hosting next year from Jan 16 to 23 in Kuching, Sarawak.



The prestigious event, which will be attended by tourism ministers, senior officials, tourism industry players and international media, is set to kick off VMY 2014 with a bang.



Leading the Malaysian delegation was the Deputy Chairman of Tourism Malaysia, Datuk Maznah Mazlan, who will also host the Malaysia Evening at the hotel this evening.



The dinner aims to thank local travel trade members and media for their continued support and assistance in promoting Malaysia.



During the dinner, Maznah will also launch ‘Yours Truly’, a Tourism Malaysia Singapore newsletter, in an effort to provide industry players in Singapore with information on the latest tourist attractions and tourism developments in Malaysia.



The Malaysian delegation comprised 18 participants from hotels, resorts and product owners.



Among the participating hotels and resorts are Best Western Premier, Sunway International Hotel and Resorts, YTL hotels, Lotus Desaru Beach Resort and Spa, and Langkawi Lagoon Resort.



It is also attended by Sunway Lagoon, Desaru Fruit Farm, Kuala Lumpur City Gallery, Mountain Torq Sdn Bhd, as well as Firefly and MAS.



In the coming months, Tourism Malaysia is scheduled to participate in two prestigious travel fairs in Singapore namely Travel Malaysia Fair (Nov 1-3) and the Malaysia Truly Asia Fair (Oct 11-13) as part of its promotional efforts for VMY 2014.



Singapore remains the top tourist generating market for Malaysia.



Arrivals from Singapore continued to soar in the first half of 2013 with an increase of 7.9 per cent, from 5.8 million tourists in the same period of 2012 to 6.3 million tourists this year.



– BERNAMA



Tourism Malaysia Boosts Awareness Of VMY 2014 In Singapore

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